Outtake Labs

The Digital Trust
Kill Chain

How adversaries attack your brand, people, locations, and products.

Generative AI has made it cheaper for adversaries to bypass traditional defenses. As the perimeter expands, the target is trust in your brand, your executives, and your customers. Trust is often easier to manipulate than a firewall is to breach.

Outtake extended the MITRE ATT&CK approach beyond traditional cyberattacks to map the Digital Trust Kill Chain across eight stages, giving security teams a clear view of how these attacks unfold and where to stop them.

Illustration of an adversary progressing through the Digital Trust Kill Chain
8
Stages
4
Trust surfaces
70+
Mapped techniques

How each stage actually works.

Click any stage number below, and the card updates with that stage's definition and what it will cost you to leave it unchecked.

Zone 01 · Discovery
Zone 02 · Exposure
Zone 03 · Compromise
Zone 04 · Harm
← Cheaper to stopCostlier to absorb →
Zone 01 · DiscoveryMITRE: TA0043 · direct match

01Reconnaissance

The attacker profiles a target's entire public attack surface before building infrastructure: executive footprints, employee directories, brand storefronts, event schedules, and product listings, all catalogued for later replication.

This is the cheapest stage to disrupt. Nothing has been built yet, so acting now costs the least to prevent and gives the attacker the least to lose.

From artifact to operation

One campaign moves across every trust surface.

A fake domain, executive impersonation, malicious ad, and cloned app can look like separate alerts. Outtake connects them as one operation, maps the techniques to the entities they target, and follows the campaign from reconnaissance through monetization. Choose a trust surface to see where the operation touches your organization without losing sight of the full campaign.

● Filter by entity
T1585.002Maps to a MITRE ATT&CK® technique, click to view itRelevant to the selected surface
● How OUTTAKE’S Next Generation Digital Risk Protection answers each zone.
Zone 01 · DiscoverySearch

Search agents + Entity Registry

Outtake proactively maps the brands, people, locations, and products that make up your digital trust footprint, then continuously surfaces the signals that matter.

Zone 02 · ExposureTriage

Triage agents + Narrative Intelligence

Recon Agent expands one signal across related domains, accounts, infrastructure, and narratives so analysts can see the operation instead of another isolated alert.

Zone 03 · CompromiseTriage

Response agents + Adaptive workflows

Entity context, connected evidence, and risk signals route each threat into the right response path without forcing analysts to rebuild the investigation by hand.

Zone 04 · HarmCompound

Reflection agents + Digital Reservoir

Outtake packages the evidence and removes connected infrastructure, making attacks expensive enough that bad actors move on while every outcome adds context for the next investigation.

Outtake, mapped to the chain

Next-Generation DRP for the Kill Chain

Outtake is the Next-Generation Digital Risk Protection Platform that protects your brands, people, locations, and products from digital threats. We search, investigate, triage, and dismantle autonomously, following an operation across every stage of this chain, reconnaissance through monetization, not just the one artifact you happened to catch.

Recon Agent and Outtake Intake catch the infrastructure the moment it's built. Narrative Intelligence and Fake Employee Scanning expose the impersonation before a customer sees it. Actor Tracing follows it to the operator, and Account and Domain Takedowns close the whole thing out.

Brand Protection in the Outtake platform

Legacy tools stop at the artifact. Recon Agent follows the signal through the whole chain.

Recon brief

Recon Agent finds the whole chain.

One live investigation where Recon Agent traced a single signal through every stage.

How pig butchering maps across all 8 stages
01 RECON
02 INFRA
03 TRUST
04 TARGET
05 ENGAGE
06 VALUE
07 IMPACT
08 MONETIZE
Case study · investment-fraud brand impersonation

One newly registered lookalike domain led Recon Agent to a cluster of 9 confirmed malicious domains sharing one WordPress backend, impersonating a global private-equity firm. The same fake trading-portal fingerprint runs on 7 sibling platforms. Campaign history: 2.5 years.

9
Confirmed domains, one backend
2.5yr
Campaign history on record
14.4hr
Outtake avg. takedown time*

*Platform-wide average, not specific to this case.

See it on your own ground.Get your organization mapped to this chain.

Next-Gen DRP FAQ

Questions about Outtake and the Kill Chain.

What is Outtake?

Outtake is the Next-Generation Digital Risk Protection Platform. It protects brands, executives, locations, and products from digital threats on the open internet, registering an organization's real entities, mapping their digital footprint, and dismantling the operation behind an impersonation or fraud campaign, not just the one fake artifact that got reported.

What is the Digital Trust Kill Chain?

It's an eight-stage framework, Reconnaissance through Monetization, mapping how attacks against a brand, its executives, physical locations, and products unfold outside the traditional network perimeter. Outtake built it to extend MITRE ATT&CK's structure to that ground, cross-referencing each stage to a real MITRE tactic ID where a mapping exists.

How is the Digital Trust Kill Chain different from MITRE ATT&CK?

MITRE ATT&CK models attacks against an organization's own network, endpoints, cloud, identity systems. The Digital Trust Kill Chain extends that same discipline to attacks that never touch that infrastructure at all, brand impersonation, executive spoofing, fake storefronts. Five of the eight stages map directly to existing MITRE tactics today; the rest cover ground MITRE hasn't reached yet.

What are the stages of a pig butchering scam?

A pig butchering scam typically moves through infrastructure setup (a network of fake investment domains sharing one backend), brand or persona impersonation, contact via dating apps or messaging platforms, an engagement period showing manufactured investment gains, and a financial transaction, wire transfer or crypto payment, before any account or credential is ever touched.

What products does Outtake offer?

Outtake offers four core products: Brand Protection, Executive Protection, Location Protection, and Product Protection. Each one follows an operation across the full Digital Trust Kill Chain, reconnaissance through monetization, rather than flagging a single fake account, domain, or listing in isolation.

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